march 25, 2009

splish, splash, an organized bath: simplehuman® introduces the adjustable bathtub caddy

LOS ANGELES—So many products, so little space. Such is the situation in many a bathtub where scrubs and shampoos are often fighting for limited—and often slippery—storage space along the rim of the tub. The new adjustable bathtub caddy from simplehuman solves the overcrowding issue and stores the items you need at tub height so it’s easy to reach them while you’re soaking away the stress of a long day.

“We’ve had so much success with our adjustable shower caddy line, it seemed only natural to expand into the bath,” says simplehuman CEO, Frank Yang, who also acts as the company’s Design Director. “We wanted a solution that combined storage with simplicity; we didn’t want to add too much and detract from the simple solitude of taking a bath.”

The caddy is made of rustproof high-grade stainless steel and anodized aluminum and has a natural bamboo storage tray with an integrated coaster to hold a candle, glass or vase. A book rest makes it easy to read without getting the pages wet and if you really want to relax— there is even a spot designed to hold a glass of wine.  There is also a plastic soap saver and a wire ledge that’s designed to keep items from slipping off the shelf.

An adjustable aluminum rod reaches from 24" to 38" to fit a wide range of tub widths. Simply flip the tab up, extend the rod to the desired width, and flip the tab down to lock in place. Rubberized side grips attach securely to tub walls so the caddy won’t slip. The soft rubber on the grips prevents slipping and ensures that porcelain or tile won’t get scratched.

All parts are designed to be rust and corrosion resistant and the caddy comes with a 5-year warranty.

simplehuman transformed the trash can with the introduction of the stainless steel “butterfly” step can in 2000. Today, simplehuman's mission to make people more efficient at home has resulted in a range of more than 100 products. All simplehuman products are designed to be ergonomic, easy-to-clean and durable—all products are made with the highest quality materials and are backed by a warranty. The company has received numerous design awards and was named one of the top corporations for Industrial Design Excellence in 2004 by BusinessWeek/IDSA. For more news and retail information: www.simplehuman.com.

dimensions, pricing, and availability:
simplehuman adjustable bathtub caddy
9.1” depth x 28.0” width (fits tub 38” wide when fully extended) x 3.9” height
$70.00  available at: www.simplehuman.com