march 23, 2009

raising the bar: simplehuman® introduces the steel bar rectangular step can

LOS ANGELES--Inspired by the clean lines and upscale aesthetics of professional kitchens and high-end appliances, the simplehuman steel bar rectangular step can is simply the top-of-the-line step can on the market today.

Instead of a traditional platform pedal, this can has a reinforced steel bar that encircles the front base to create an expansive step area. The steel bar is engineered with an exclusive double-hinge mount that eliminates weak points for a smooth and easy motion wherever you step.

“We really wanted to expand our range of step cans in both directions this year,” says simplehuman CEO, Frank Yang, who also acts as the company’s Design Director. “We introduced a new line of plastic step cans that are more value oriented while the steel bar rectangular step can is the top of its class—its design is perfectly suited for high-end kitchens.”

The streamlined, fingerprint-proof stainless steel step can is designed without any superfluous ornamentation; the rectangular shape has an internal hinge so it fits flush against the wall and the lid is completely flat— so it’s even with the body of the can when closed— for a sleek, streamlined appearance.

The underside of the lid has an integrated holder designed to hold a carbon filter. The carbon filter, which is included with the step can, neutralizes unpleasant odors naturally— without harmful chemicals. The holder removes for easy cleaning and recharges simply by exposing it to sunlight.

The steel bar rectangular step can also uses simplehuman’s proprietary lid shox™ air suspension shocks that control the motion of the lid for a slow, quiet, close and a smartbucket™ system which prevents messy bag overhang.

A new 55L steel bar rectangular step can will be available in September 2009. This larger size comes with two bonus recycling buckets; so you can either use the two bonus buckets to sort trash and recyclables or you can remove them and just use the large 55L bucket for trash.

simplehuman transformed the trash can with the introduction of the stainless steel “butterfly” step can in 2000. Today, simplehuman's mission to make people more efficient at home has resulted in a range of more than 100 products. All simplehuman products are designed to be ergonomic, easy-to-clean and durable—all products are made with the highest quality materials and are backed by a warranty. The company has received numerous design awards and was named one of the top corporations for Industrial Design Excellence in 2004 by BusinessWeek/IDSA. For more news and retail information: www.simplehuman.com.

dimensions, pricing, and availability:
simplehuman steel bar rectangular step can – 38L
14.0” depth x 19.2” width x 24.9” height
$225.00  available now at: www.simplehuman.com and Williams-Sonoma
simplehuman steel bar rectangular step can – 55L
14.0” depth x 22.2” width x 24.9” height
$250.000 available this Fall at Williams-Sonoma