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october 15, 2008
our lids are sealed: simplehuman® introduces new slim canister collection
LOS ANGELES—June 30, 2008—It’s a pleasant Sunday afternoon and you’re baking an apple pie based on your grandmother’s recipe. You reach for your canister of flour, fumbling to reach it with messy fingers, only to have it slip from your grip. You watch as a cascade of flour covers your pie crust, countertop, and shoes. Now you can say goodbye to the mess with the new simplehuman slim canister collection, designed to sit conveniently on your countertop. These airtight, stainless steel containers are chic and user-friendly with ergonomic features that make them easy to use and store a variety of items:
extra large – perfect for 100 cookies
large – perfect for a 5 lb. bag of flour or sugar
medium – perfect for 2 bags of whole bean coffee
small – perfect for 50 tea bags
tall – perfect for 4 boxes of spaghetti or other long pasta
“These canisters are designed to be out on display so you can keep the ingredients you need to reach close by,” said Frank Yang, Founder and CEO of simplehuman. “Our space-saving design is convenient and practical so it’s easy to store and organize whatever you need right on the countertop.”
An ergonomic handle and push-button release let you grab and open the canister with one hand in a single, smooth motion. Just press the button on the handle and the built-in lid shox™ open the lid smoothly and quietly. A heavy-duty rubberized seal keeps the canisters airtight so your food stays fresh.
The bodies of the canisters are constructed of fingerprint-proof stainless steel to resist smudges and stains. A dishwasher-safe inner liner made of clear, durable plastic removes for easy cleaning. Unlike traditional round containers, the simplehuman canisters are designed with a slim shape that has a single, curved outside edge, allowing them to fit flush side-by-side for maximum space efficiency. The flat back allows you to push them all the way against the wall or countertop edge without wasting any space.
An easy-to-use, customizable label is located on the top of the canister’s lid. A label template comes with each canister if you want to hand-write your labels, or you can visit the simplehuman website to create typed labels and print them out.
simplehuman transformed the trash can with the introduction of the stainless steel “butterfly” step can in 2000. Today, simplehuman's mission to make people more efficient at home has resulted in a range of more than 100 products. All simplehuman products are designed to be ergonomic, easy-to-clean and durable—all products are made with the highest quality materials and are backed by a warranty. The company has received numerous design awards and was named one of the top corporations for Industrial Design Excellence in 2004 by BusinessWeek/IDSA. For more news and retail information: www.simplehuman.com.
dimensions, pricing and availability:
simplehuman canisters (each sold separately)
extra large: $49.99, 5.4 liters / 5.7 quarts
10.0” width x 10.4” height x 6.3” depth
large: $44.99, 4.0 liters / 4.2 quarts
9.3” width x 9.5” height x 5.8” depth
tall: $39.99, 3.1 liters / 3.3 quarts
4.1” width x 11.8” height x 8.4” depth
medium: $34.99, 2.6 liters / 2.7 quarts
4.7” width x 8.3” height x 8.4” depth
small: $29.99, 1.5 liters / 1.6 quarts
4.3” width x 7.1” height x 7.5” depth
Allie Mayer
310.436.2291
amayer@simplehuman.com
